The objective of this 75,000 square foot project, completed in April 1996, was to create the largest and most impressive music and media retail environment in the world by bringing the energy, essence and aesthetic identity of Times Square into the store through the use of innovative detailing and high quality materials.

This is one of the first projects in New York City that successfully utilizes retail space below ground level by creating two, 2-story spaces. The first and second floors, tied to Times Square, and the basement spaces are bridged together by escalators and the vertical tower crowned by the DJ booth.